2018年，雪蕾成立了國內首家以“香氛藝術”為主題的博物館，并榮獲廣東省版權局頒發的博物館作品登記證書及設計圖作品登記證書。博物館從專業的角度展示香氛藝術，傳播香氛文化，踐行雪蕾的初心和愿景，現已成為國內外香水香氛愛好者的打卡圣地。
In 2018, Xuelei established the first domestic museum themed on the “art of fragrance”, and was awarded the registration certificate for museum works and design drawings issued by the Guangdong Provincial Copyright Bureau. The museum aims to display the art of fragrance from a professional perspective, spread fragrance culture, and adheres to Xuelei's original intention and vision. Now it has become a popular photo spot for perfume lovers at home and abroad.
為了培養業內人才，滿足企業的發展所需，也為國內外香氛從業者提供一個專業交流平臺，給香氛愛好者打開一個全方位了解香氛文化的窗口，向大眾展現和傳播香氛的魅力，雪蕾攜手多位國際調香大師，定期開設大師香氛品鑒課堂，與廣大香氛愛好者及從業者一起探索嗅覺世界和調香技巧，品鑒大師之作。
調香大師香氛品鑒課堂回顧：
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Anne Flipo 專場
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Calice Becker 專場
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Florent di Marino 專場
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Honorine Blanc&Nathalie Lorson 專場
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Yann Vasnier 專場
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Olivier Cresp 專場
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Emilie Coppermann 專場
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Philippe Paparella-Paris 專場
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Daniel Li 專場
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Alexandra Carlin 專場
2020年9月，雪蕾在北京落地了國內首家香氛藝術館——維維尼奧香氛藝術館。此館斬獲國際室內設計界“奧斯卡”——Andrew Martin年度設計獎，入選北京國際設計周100新消費榜，成為北京新晉網紅打卡點。
In September 2020, we opened the vivinevo Perfumery, the first domestic perfume art museum in Beijing. This perfumery won the Andrew Martin Annual Design Award, which is regarded as the "Oscar" of the international interior design industry. It was also selected into the top 100 new consumer goods list during the Beijing Design Week, and thus became a popular photo spot for Beijing's new Internet celebrities.
